Instagram technique takeaway: Whether videos will outperform images upon Instagram will depend on each brand’s fans. The best you can do is definitely to experiment with movies and compare their performance with your image posts. Your data shall buy instagram followers tell you which content material type your supporters like more. When News Mix studied the top 20 web publishers that post the most engaging Instagram video clips, they found that the average video length is 30 seconds. This can be a great starting point when you are creating your movies. Here are the other tips that News Whip shared: Use pop or relatable culture memes relevant to your target audience Show your viewers something they wouldn’t see every time Capture action-packed feats, stunts, or sports Offer inside peeks to athletes or celebrities Play around with appetizing collages or animations Focus on heartwarming stories If you plan to create more videos, here are a few tools to help you. User-generated content drives growth and conversion As an anecdote, we grew our Instagram account by almost 400 percent in a year using user-generated articles Yet let’s look at the data, too. L2 studied 250 brands in nine sectors and discovered the wonderful impact of user-generated content on Instagram. Consumers who see an user-generated photo possess a 4. 5 percent higher chance of converting into a customer. This increases to 9. 6 percent when the consumers Furthermore interacted with the photo, user-generated photos increase the likelihood to purchase by many times across various categories of goods - up to 6. 4 times for apparels. Even though it’s a study on (25 million user-generated) Facebook content, Mavrck found out that “user-generated content featuring a brand drove 6. 9x higher engagement than brand-generated content“. Whether you want to increase your Instagram subsequent, engagement, or conversion prices, user-generated content is a great strategy to experiment with. Many big brands like REI, Ben & Jerry’s and GoPro curate the best photos from their clients and post them on their own Instagram account. To help you get began, here’s our guide to creating an user-generated content campaign Caption length doesn’t affect engagement The general recommendation pertaining to the Instagram caption can be to keep it short. For example , Sprout Social suggests that 138 to 150 characters are the best meant for maximizing engagement I believe there’s a good reason for the recommendation: Instagram just shows the first three lines of a caption and hides the rest behind a “more” button Interestingly, Basically Measured present that while the regular caption by the top 100 global brands is 138 characters long (including hashtags), “there is certainly no statistically significant correlation between caption length and engagemen I actually personally believe that there is not an ideal size for a caption. A caption should be as long (or as short) as this needs to be to convey your message. It could be an emoji or a 2, 000-character paragraph. That said, if you want your entire caption to be displayed on the Instagram feed, Instagram recommends keeping your caption to 125 characters or fewer. HubSpot follows that with a great advice For that reason, it’s advised to limit captions to 125 characters. However , don’t leave out essential information buy instagram followers uk just for the sake of keeping your entire caption visible. Instead, frontload it with crucial calls-to-action and details, leaving any hashtags, @mentions, or extraneous information intended for the final end.